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Business Costa Rica: Midas Automotive Service Opens Shops in Costa Rica
By Explore Costa Rica Staff
Feb 29, 2008, 06:00

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Midas Automotive Service Opens Shops in Costa Rica

Midas Coming to Costa Rica

Midas, Inc. is taking its service overseas to build five new Midas shops in Costa Rica. The company — which offers brake, maintenance, tires, exhaust, steering and suspension services at more than 2,500 franchised, licensed and company-owned Midas shops in 18 countries — has signed an exclusive franchise agreement with Talleres Rapidos Centramericanos TRC, S.A. a subsidiary of Purdy Motor S.A. to build and operate the shops, scheduled to open later this year.

Purdy, founded in San Jose, Costa Rica, in 1957, is the fourth oldest Toyota distributorship in the world. It employs more than 500 people in 12 sales outlets and parts distribution centers in Costa Rica.

"Midas is pleased to be entering a franchise partnership with a company of Purdy's stature and expertise," says Alan D. Feldman, Midas' chairman and chief executive officer. "With its extensive and respected experience in automotive retailing and product distribution, Purdy will represent the Midas brand well in establishing our presence in Costa Rica."

Costa Rica will be the 19th country with Midas shops and the second in Central America.

"The automotive service aftermarket has historically been very fragmented and inconsistent in Costa Rica," adds Amadeo Quiros, Purdy's vice president. "The Midas business model for shop operations, training, supply chain partnerships and marketing will enable us to stand above the competition and be quite successful."

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