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DOs and DON'Ts to doing business in Costa Rica

Do

• Expect to find English-speaking, well-educated workers.
• Plan on the country's approval of CAFTA to increase interest in Costa Rica from multinationals.
• Talk to other companies with experience in the country—they're out there.
• Visit Costa Rica's free trade parks and zones to get a glimpse of how this nation is preparing for the future.
• Plan on doing business over long social events and dinners.
• Plan on being taken in by the country's natural beauty—it's a tourist hotspot for a reason.

Don't

• Underestimate Costa Rican businesses' familiarity with the U.S. market and business customs.
• Plan on using hard-nosed negotiations with Costa Rican suppliers—they'll take relationships over price.
• Expect a third-world poverty-stricken nation.
• Bother hiring a translator.
• Assume a lack of punctuality is a sign of disrespect. Like any growing nation, traffic snarls can be a problem.

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